CLIENT PROFILE: Jonathan Nathan is the CEO and founder of Caraway, a line of cookware that is well-designed, safe, and modern. The company got its start in 2019 after Nathan decided to dig deeper into the potential dangers of certain nonstick cookware coatings. Caraway offers ceramic solutions to products including cookware, steel, bakeware, prepware, tea kettles, and linens. 

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DESIGN CONCEPT: Playful Organics is inspired by the core values of Caraway, where chic meets health and sustainability. While a midcentury-modern residential approach showcases the brands unique style, the layout of the space in inspired by the natural structure of the mushroom. Underneath a mushroom cap, a maze of organic lines can be found. The natural ridges and valleys inspire the layout of Caraway’s flagship store with central test kitchens and corridors that promote curvilinear pathways and exploration of the space. Acoustic ceiling solutions mimic the unique structure of the mushroom cap while the eclectic, residential experience invites users to explore the brand and experience the functionality of their products.